TIP/Apple Tablet experts

Jan. 27, 2010

TO: Editors, news directors
FROM: Stacy Forster, University Communications, 608-262-0930
RE: TIP/APPLE TABLET EXPERTS

Put down your iPhones — the eyes of the technology world are on Apple and its tablet today, as the technology innovator unveils the new device in San Francisco.

The following University of Wisconsin-Madison experts can discuss Apple's tablet and its potential applications with interested media:

• Ken Frazier, director of the UW-Madison General Library System, 608-262-2600 or kfrazier@library.wisc.edu. Frazier has been involved in creating the digital library collection and introducing the Kindle device in classrooms.
• Dietram Scheufele, John E. Ross Chaired Professor and director of graduate studies in the Department of Life Sciences Communication, 608-772-7028 or scheufele@wisc.edu. Scheufele studies new information technologies and can address public opinion and communication dynamics surrounding emerging technologies.