TO: Editors, news directors
FROM: Jeff Iseminger, (608) 262-8287
RE: Rose Bowl personalities

For your Rose Bowl feature coverage, here are several possible story subjects who are closely involved in the event -- but not necessarily in the limelight:

Jim Schroeder, owner of Schroeder Moving Systems/United Van Lines of New Berlin, Wis., will be sending one of his semitrucks - an $80,000 rig - to Pasadena, its trailer filled with football equipment for the Badgers. Schroeder has been donating the use of the truck for hauling the team's equipment to away games since 1992. He spent $10,000 painting the truck Badger red, with Bucky Badger painted on the front air spoiler and the doors. The truck will be loading most of the day Monday, Dec. 21, outside Camp Randall, and Schroeder will be around the truck that afternoon. He can be reached at (800) 950-1717.

Jim Hoyt, a journalism professor, was appointed chair of the Athletic Board in 1990, about the same time that Pat Richter became athletic director and Barry Alvarez was hired as head football coach. Hoyt experienced tough financial times early in his tenure as board chair when the athletic department was running a deficit. Now, of course, the department is in sound financial shape. Hoyt played in the 1963 Rose Bowl - at half-time as a tuba player in the Wisconsin marching band. But he missed the Badgers' 1994 Rose Bowl because he was hospitalized, so he's looking forward to New Year's Day. He can be reached at (608) 263-3416.

Steve Malchow, as men's sports information director, is running at 100 mph right now. He and his staff are handling a barrage of media calls on the team and preparing fliers and statistical summaries for the Rose Bowl. Once in Pasadena, he plunges into a goldfish bowl of media exposure, most of which he coordinates himself. What makes this Rose Bowl different from the last one, he says, is the number of postseason honors for which Wisconsin football players have been nominated, which means he has to prepare materials for their candidacy and accompany them to awards sites around the country. His number is (608) 262-1811.