Stories indexed under: School of Business
Total: 53
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Research shows advertisers new ways to hunt for TV bargains
Aug. 18, 2009
The scene is played out in living rooms across America daily: A favorite television show builds to its riveting conclusion, and a commercial for fast food, automobiles or laundry detergent fills the screen.
- New UW-Madison startup census seeks community input July 17, 2009 From educational software to embryonic stem cells, University of Wisconsin-Madison faculty, students and staff are well-known for creating new knowledge and businesses - and an ongoing count of university-related startups bears that out.
- Graaskamp Center announces conference on housing outlook, path to recovery May 20, 2009 The Wisconsin School of Business Graaskamp Center for Real Estate has announced a conference titled "Housing Outlook 2010: Continued Crisis or Recovery?" to be held from 8 a.m.-4:15 p.m. on Thursday, June 11, at the Fluno Center at the University of Wisconsin-Madison.
- School of Business center, Design Concepts partner on ‘Design Thinking for Business’ Jan. 16, 2009 Innovation has become the most important basis of competitive advantage in today's economy. The stronger the innovation competency a company has, the stronger their overall competitiveness and prosperity.
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Economy experts
Nov. 6, 2008
- Real estate conference to examine challenges, opportunities in today’s housing markets May 13, 2008 The Wisconsin School of Business Graaskamp Center for Real Estate will host the conference "Challenges and Opportunities in Today's Housing Markets" on Friday, June 6, from 8:30 a.m. - 4:15 p.m. at the Fluno Center for Executive Education at the University of Wisconsin-Madison.
- Off the hook: Stronger soft-plastic fishing lure reels in raves Feb. 21, 2008 Working with University of Wisconsin-Madison engineering and business school faculty and students, a Wisconsin entrepreneur has perfected a fiber-reinforced fishing lure that may prevent millions of pounds of toxic plastics from polluting waters nationwide.
- Sustainability strategist speaks at business forum Oct. 31, 2007 Stuart Hart, one of the world’s leading authorities on the implications of sustainable development and environmentalism for business strategy, will be the keynote speaker at a free public forum on business, environment and social responsibility.
- Alumni give $85 million to name Wisconsin School of Business Oct. 27, 2007 The Wisconsin School of Business at the University of Wisconsin-Madison has received an unprecedented gift totaling $85 million from a small group of alumni who have formed the "Wisconsin Naming Partnership" to support the school's mission.
- Professor recognized for work on climate change and insurance June 22, 2007 Dan Anderson, a University of Wisconsin-Madison business professor, has won a $10,000 stipend for his paper on risk management as it relates to global warming and climate change.
- UW-Madison Executive Education ranked 'Best Value for Money' May 14, 2007 The University of Wisconsin-Madison School of Business has made the Financial Times' annual list of the world's top executive education providers for the third straight year.
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Marketing professor’s 'brand community' research gets broad attention
April 24, 2007
An article on the concept of "brand community" co-authored by Thomas O'Guinn, a marketing professor with the University of Wisconsin-Madison School of Business, is one of the 20 most cited papers in the field of economics and business worldwide.
- Undergraduate business program ranked by BusinessWeek March 12, 2007 BusinessWeek magazine has ranked the undergraduate business program of the University of Wisconsin-Madison School of Business 28th in the nation and fourth in the Big Ten. Last year, Wisconsin was ranked 27th nationally and fifth in the Big Ten.